Practicing verify email inbox is the best way to keep your email list healthy and up-to-date. The reason is simple: email addresses can be invalid for a number of reasons. They might contain a typo, be from disposable email services, or just be inactive. A high number of invalid email addresses in your database can have serious repercussions on your campaigns and hurt your deliverability rates. It can even affect your reputation as a sender. Invalid emails are likely to bounce, and they can also clog your inbox provider’s servers, causing messages to end up in spam folders.
Email Health Check: Verify and Cleanse Your Database
To avoid these repercussions, it’s important to verify email inbox before sending out campaigns to them. Email verification is the process of checking whether an email address exists, accepts incoming mail, and belongs to a real inbox. This allows you to avoid sending to invalid accounts and increase your open rates and click-through rates.
Here is a great example of a confirmation email that combines a smart design with the right language. The team has turned the confirmation link into a hard-to-miss button and added an extra alternative to make it easier for users to finish the registration without losing time. The message is friendly and personal, and it certainly helps to win newcomers over.
The best way to verify an email inbox is to use an automated tool that will ping the server to check if an email address is valid. Most verification tools use this method, which is much faster than using a manual email-testing service. Moreover, pinging an email address will give you more context about why it bounced. For example, it will tell you if the email was rejected by the mail server because it is full or because the mailbox is inactive.
